Hello,
First, I want to say a huge 'thank you' to those who have participated in the global Hobbit Audience Project (not to be confused with the World Hobbit Project, which has recently begun surveying audiences). We greatly appreciate your willingness to share your views in what has become an unprecedented longitudinal study of the evolution of The Hobbit's diverse audiences over time. I know that some of you have completed two or in some cases even three of our surveys over the past three years. This is a very significant and incredibly generous contribution to our project, for which we really are extremely grateful. Your responses are already providing very rich data, which we hope to add to in our final survey. So, for one last time, I invite you to participate in a survey on The Battle of The Five Armies here:
A study of audience responses to Peter Jackson's The Hobbit: the Battle of the Five Armies
NB: This survey won’t work on Apple iPads, but may work on older android tablet devices. A large-screen laptop or desktop computer is ideal.
I also wanted to let you know that the research team are currently working on writing up our findings relating to all of the very interesting information you and other respondents have provided in previous surveys. We have had two articles published in international journals thus far, and others have been accepted for publication in the next few months. Published works, along with (possibly easier to digest) summaries of our key findings so far are available on our website -
ARU - Hobbit Audience Project - Arts & Social Sciences : University of Waikato. The data we currently have and are busy analysing will provide material for future publications on a wide range of topics.
As well as completing the survey yourself if you are willing, we would be extremely grateful if you would pass on the following invitation to your friends, family members, colleagues, students or any others who may be interested in participating, as we are keen to capture all of the diverse responses different viewers may have had to this film. If you are on Twitter, here is a shorter URL linking to the survey:
A study of audience responses to Peter Jackson's The Hobbit: the Battle of the Five Armies
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THE INTERNATIONAL HOBBIT AUDIENCE PROJECT – Share your views on The Battle of the Five Armies
A study of audience responses to Peter Jackson's The Hobbit: the Battle of the Five Armies
In this survey we are keen to hear people’s thoughts, responses and feelings about The Hobbit: The Battle of the Five Armies following its international release, and we’d like to hear from people with all kinds of views - from those who loved the film as well as those who hated it or were critical of some particular aspects. Whatever you thought of the final Hobbit movie, we’d really love to hear from you!
NB: This survey won’t work on Apple iPads, but may work on older android tablet devices. A large-screen laptop or desktop computer is ideal.
About us: We’re a team of academic researchers located at the University of Waikato (Hamilton, New Zealand), Roskilde University (Denmark), Ghent University (Belgium), and Ryerson University (Toronto, Canada). We are interested in the nature of audience reception, and in understanding why different people often have very different views and understandings of the same film.
What is involved: Completing the survey will take around 30-45 minutes, or possibly longer if you have a lot to share. The first stage involves a combination of sorting and ranking a selection of statements relating to the Battle of The Five Armies, while the second comprises a traditional questionnaire with click responses and a few open ended questions where you can tell us what you really thought of the film, in your own words.
If you do decide to complete the survey, or want to learn more about the project before deciding, clicking
A study of audience responses to Peter Jackson's The Hobbit: the Battle of the Five Armies will take you to the formal consent agreement, which looks rather ominous but provides important details about the project and your rights as a research participant. The most important things to know are that your participation is entirely voluntary, your answers will remain anonymous, and you can say as much or as little as you wish.
Thank you!
Carolyn Michelle (PhD)
Lead researcher, The Hobbit Audience project -
ARU - Hobbit Audience Project - Arts & Social Sciences : University of Waikato.